Different Romance Subgenres have different expectations, and not abiding by reader expectations can spell DISASTER for a manuscript.
As a ghostwriter I feel it is my duty to understand reader expectations in and out, and my career relies on that knowledge. Often times my clients are new to the self-publishing realm and don’t really have a firm grasp on how it works as a whole (and they often are paying for courses to walk them through publishing books written by ghostwriters).
To learn all of these tropes has a steep learning curve, as there are integral story beats that follow each trope. For example, you wouldn’t want to read a romance book with a single-father if the child isn’t going to be a key part of bringing the couple together. Likewise, you wouldn’t want to read a romance with a forced-marriage trope if the audience hardly gets to see the awkward moments of flirtation and frustration that comes with being in an arranged marriage.
Working with multiple editors (each client comes with their own freelance editor in tow) has sharpened my knowledge of common romance tropes that are key to the modern romance writing game. However, each subgenre of romance comes with its own rules, bending and molding the old tired trope into something new and daring (or at least fun and exciting). As you can imagine, an arranged marriage trope is going to look a lot different in say 1800’s Regency England v. 2020’s NYC USA. However, there’s still going to be a good amount of overlap when it comes to the emotional expectations the readers have for the trope itself (e.g., family and friend drama surrounding new partner’s arrival as a marriage prospect, the difficulty getting used to being intimate for show ((especially if there’s an enemies to lovers trope included, which often goes hand in hand with arranged marriage)), etc., etc.
Here are five key ways I keep the expectations straight between subgenres that utilize the same tropes.
- Know your tropes.
Here’s the keys to the castle y’all, because everything in stories comes down to tropes. Story Tropes, by definition, are common or frequently used devices, themes, images, or plot points in a work of art or literature. Think amnesia, secret child, surprise pregnancy, orphan, “the chosen one” … these are all story tropes utilized in almost every genre ranging from westerns to horrors, from romances to mysteries.
Understanding how these tropes play out requires an understanding of how people function and react to situations. A surprise child reveal isn’t going to hit the reader emotionally if there wasn’t a good reason (i.e. danger) to keep the child a secret in the first place, they’re going to start pondering the ethics of keeping children away from their perfectly decent (yet still flawed as we all are) parent. - Know your subgenre (read ALL the books you can).
If the story tropes are the keys to the castle, consider the subgenre the castle itself. Subgenres are sub-categories of a main genre, examples being: Regency Romance, Psychological Thriller, Police Procedural Mystery, Zombie Horror.
Understanding the nuances of the sub-genre is integral to writing a story that readers will love. Readers who love Werewolf Shifter Romances, for example, are going to be very annoyed if you don’t understand Alpha/Beta dynamics of packs, as well as heat cycles, transformation, and a whole slew of other details no where to be found in really any other sub-genre of Romance (besides twists and variations in other shifter works such as Dragons, Vampires, etc). - Know your audience.
Here’s the third ingredient for success (but clearly, the most important by far) and that’s Audience Expectation. See, most readers of fiction lean towards a handful of specific genres and then a few specific subgenres in those genres; sure, they may go out and read something completely different every once in a while, but everyone has favorites, and voracious readers are no exception.
This means that the new readers to your story have most likely read 20+ other stories very similar to your own, some even featuring the exact same tropes you’ve chosen.
That’s kind of terrifying, isn’t it?
So, in turn, you have to make sure you’re READING AS MANY BOOKS IN YOUR GENRE/SUBGENRE AS POSSIBLE. You need to be aware of what your readers are reading and how those popular books are shaping the market.
The market always moves, and you better move with it, otherwise you’ll be left behind. - Read Reader Reviews
As well as reading the most popular books you need to be reading up on the reader reviews of the books you read — or haven’t read, as I also suggest going through the complaints of some of the worst books in your genre to see what readers DON’T like. Reading up on reviews available by readers gives you insight into what the readers, your target audience, are looking for. I often scrap the Romance subs in Reddit looking for what readers are demanding when brainstorming for new stories. - Practice, Practice, PRACTICE!!!
The final piece of advice is the same old thing you’ve always been told: if you want to be a great writer you have to WRITE. I advise writing literally as much as possible, some days that’s going to be zero, other days it might be 10,000 words, but getting words on the page, no matter how boring or useless, is always good practice, and practice, as they say, makes perfect.
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